[USA TRACK AND FIELD] Chief Content & Communications Officer

The Chief Content & Communications Officer (CCCO) is responsible for developing and executing a cohesive content and communications strategy that enhances USA Track & Field’s (USATF) visibility, brand engagement, and storytelling across all platforms. This role will lead the organization's global communications strategy, oversee media relations, and drive high-impact content creation to engage diverse stakeholders, including global fans, sponsors, and athletes. The CCCO will serve as a strategic leader, managing relationships with key partners such as NBC and other media outlets, while innovating digital and social media engagement strategies.

This individual must be a visionary leader capable of elevating USATF’s brand through compelling storytelling, proactive public relations, and cutting-edge media production techniques. They will also play a critical role in ensuring USATF’s messaging aligns with both traditional track & field audiences and emerging sports and entertainment consumers.

RESPONSIBILTIES

Strategic Leadership

  • Develop and execute a unified content and communications strategy that aligns with USATF’s vision, brand, and revenue goals.

  • Lead the internal and external communications strategy to ensure consistent messaging across digital, broadcast, and print media.

  • Provide strategic oversight of the department’s structure, identifying best practices from professional leagues and governing bodies.

  • Act as the key media spokesperson, overseeing all proactive and reactive media relations, crisis communications, and public relations efforts.

Content Strategy & Production

  • Identify and implement cutting-edge digital media trends to enhance fan engagement and brand reach.

  • Oversee all USATF content initiatives, including broadcast partnerships, social media, and digital storytelling.

  • Manage relationships with NBC and other broadcast partners, ensuring effective television and digital coverage of events.

  • Oversee production of original video content, including promotional materials documentaries, podcasts, and in-venue experiences.

  • Direct the content team in producing high-quality editorial, visual, and video content that engages diverse audiences, including youth, grassroots, elite athletes, and sponsors.

Public Relations & Media Engagement

  • Develop key messaging strategies for executive leadership, board members, and athletes.

  • Organize and manage press conferences, media availabilities, and promotional campaigns for USATF events and initiatives.

  • Oversee USATF’s public image, managing national and international press relations, crisis communications, and media partnerships.

  • Ensure athlete media training and engagement strategies are in place, coordinating efforts with USATF’s High Performance and Athlete Commission teams.

Revenue Generation & Sponsorship Support

  • Oversee commercial ad inventory for television and digital broadcasts and ensure alignment with revenue goals.

  • Drive sponsorship activation strategies, working with partners like Nike and Toyota to maximize brand visibility through content and campaigns.

  • Identify and develop opportunities for content monetization, including international rights distribution, sponsorship integrations, and digital commerce initiatives.

Team Leadership & Operations

  • Work with USATF’s strategy and technology teams to optimize content distribution across platforms.

  • Collaborate with internal departments such as Marketing and High Performance to ensure aligned storytelling and branding efforts.

  • Maintain USATF’s editorial calendar, media schedules, and strategic communications planning to ensure streamlined execution of key initiatives.

  • Lead and mentor a multidisciplinary team, including senior and junior content creators, communications specialists, and external production partners.

QUALIFICATIONS

  • Experience overseeing sponsorship activation and revenue-generating content initiatives.

  • Proven leadership experience managing teams across multiple content and communications disciplines.

  • Extensive background in media relations, public relations, and crisis communications at a national or global level.

  • A collaborative and adaptable mindset, capable of navigating complex internal and external stakeholder relationships.

  • Ability to balance traditional sports journalism with modern digital storytelling to engage both core and casual audiences.

  • 10+ years of experience in media, content strategy, and communications, preferably in the sports or entertainment industries.

  • Deep knowledge of digital, social media, and broadcast platforms, with experience in video production, live streaming, and interactive content.

  • Experience working with high-profile athletes, influencers, and entertainment figures is a plus.

  • Bilingual or multilingual capabilities are an asset.

WORK ENVIRONMENT

  • Travel: Extensive domestic and international travel is required for events and media engagements.

  • Location: Indianapolis, IN (preferred). Open to discussing hybrid structures but requires a strong in-office presence.

  • Physical Demands: Ability to work in fast-paced, high-pressure event environments, including standing for long periods and walking extensive distances.

  • Compensation: $175,000 – $250,000, commensurate with experience.


Guest User