Traci Wilkes Smith
TRACI WILKES SMITH
Senior Vice President, Talent Representation
CSE
Interview
Where are you originally from?
Born in New York
Where do you currently reside?
New Jersey
What prompted you to get into the sports/entertainment industry?
Early in my career practicing law, an opportunity arose to join a boutique news and sports agency. I knew it would be tough starting in a new industry and a partial step away from practicing law directly, but the allure of a truly unique experience where I knew it would play to my strengths was too good to pass up. I enjoyed learning the ways of a fast-paced, high-profile industry and it didn’t take too long for things to begin to click and for me to be confident that I had made the right career choice.
Please outline the services you provide for clients and any specialties.
As a Senior Vice President in the Talent Representation group at CSE, I have helped to build a dynamic talent practice rich with experience and recognition in news, sports, and entertainment. I have established extensive relationships in the media industry and identify, represent, mentor, and develop hundreds of brilliant content creators, storytellers, and senior-level media executives. I negotiate talent employment contracts, production, podcast deals and manage literary deals and opportunities.
What type of clients do you typically represent? What factors do you consider when deciding which clients to take on?
I typically represent experienced national and local media professionals in broadcast networks covering news, sports, and entertainment. I also represent writers, thought leaders, and brands with a significant media presence. I consider many variables when deciding which clients to take on - storytelling abilities, broadcast capabilities, social media following, writing abilities, and a passion for the work. Most importantly, I look for whether a prospective client is ready for and in need of an agent at this point in their career and whether our agency can help make a significant impact on their journey.
What is one thing people would be surprised to know about your profession? What is one of the biggest misconceptions?
One surprising aspect of this profession is how rapidly things change. From the media professionals making the decisions to the new distribution outlets and technologies, and to the types of stories that gain traction, agents must be on the lookout for and quickly embrace, the latest developments in these areas so they can help keep their clients prepared for what’s next. I believe the biggest misconception is that it is a profession filled with glamor. Yes, there are events, showcases, dinners, and conventions. However, it takes a tremendous amount of work to get going…and to keep going. Like anything else worth pursuing, you must pay your dues. And just when you think a client has achieved a certain level of success, you realize there is more work to be done to continue to progress your clients’ careers. It’s nonstop and you must have the passion to spend the time and energy to maintain the pursuit.
What are some challenges or obstacles you have faced as an African-American in this profession?
One of the biggest challenges is time. As an African-American in this profession, like many other professions, it can take more time than it can for others to build your network, get that introduction, and gain someone’s trust. There are times when it feels like we have to work twice as hard and twice as long to get on an even playing field. But that is something that we need to embrace and should be naturally prepared for by our upbringing.
What do you think can be done to improve diversity with regards to representation?
In almost every professional walk of life, a key element of success is relationship building and the strength of one’s network. Good agents who come from diverse backgrounds are like any other successful agents – they have strong networks and know key players in the industry. The key to improving diversity in representation is finding avenues for new and upcoming talent from all backgrounds to be introduced to the diverse agents out there who can provide the quality representation that they seek.
What advice would you have for other African-Americans looking to enter this profession?
Be yourself. Building your brand starts with accentuating your own strengths and doing so with authenticity. Talent and industry professionals want to engage with people they trust. They can spot someone who is operating on false pretenses a mile away. The best path is not to overthink it – bring your whole self to the table and let those you surround yourself with be drawn to your enthusiasm.
What is the best way for people to get in touch with you?
Instagram: @traciwilkessmith1